KappAhl

The use of digital solutions in stores is part of KappAhl's new and fresh store concept. Audico has supported KappAhl in designing the audiovisual implementation and has already delivered the systems to thirty stores in Sweden.

KappAhl's success story began more than 60 years ago. Today, KappAhl is one of the leading fashion chains in the Nordic countries. The chain has around 370 stores in Finland, Sweden, Norway and Poland. KappAhl has hundreds of thousands of customers daily - in the stores and online.

The partnership between Kappahl and Audico started years ago. KappAhl had decided to use digital solutions in its flagship store in Stockholm, Sweden. The audiovisually challenging project was supported by an AV consultant and Audico could meet the project requirements.

"The result was very successful and sparked interest in further developing the concept," says Cilla Jansson, Project Manager at KappAhl.

After careful planning, an implementation plan followed. The cooperation with Audico over the past four years has paid off: 30 stores have been given a new look and new audiovisual tools to attract customers and make them feel more comfortable. Many more stores are on the work list for the coming year.

Over the years, the role of digital tools in KappAhl's new store concept has become clearer and the cooperation between the parties has intensified. Audico serves KappAhl from the store design phase to technical support.

The flagship store's in Göteborg façade has been given a fresh new look. Audico has supplied a 3.5 x 3.5 metre scree in the corner of the entrance, which, with KappAhl's strong visuals, brings the entrance to life and increases the flow of customers into the store. The large windows facing the corridor have also been given something completely new - transparent LED screens as the first installation in Northern Europe. The largest display area is located above the checkouts. Six 49-inch screens create a striking visual presence in the store. The store's second floor also has a display at the checkout, which is slightly different in its elongated format due to the lower space. The display consists of two 88'' Ultra stretch screens. In addition, the stores have several displays of different sizes and shapes to provide signage and sales support.

The partnership with LG has enabled us to test several exciting solutions. Nordstan's flagship store is also trialing a digital queuing system via displays. Qmatic has supplied the system, and Audico has helped integrate the display of queue numbers. Customers receive a queue car in traditional paper format or electronically on their smartphones. The queue numbers change on the screens, and while waiting, customers can continue to move around the store until their queue number appears on the screen and it's time to pay at the till.

KappAhl has a clear strategy for each screen. They are used as a source of inspiration for customers by department, attract customers with current offers and act as signposts to help customers find their way around the store. The displays give customers more information about KappAhl's services and values at the checkouts. The displays also help people at the stands to choose a product, for example, by showing KappAhl's full range of jeans.

"The most important thing is to have a clear strategy. Don't get too excited about the technology; think about every detail. Stores are different and vary in size. You need site-specific solutions and, in some cases, newinnovations to make the integration work," says Daniel Borg, CEO of Audico Sweden, who has held the reins on the Kapp-Ahl project.

There are several ways to use digital screens. Kapp-Ahl has done this very well. The screen control software offers many possibilities. Currently, a digital queuing system has been implemented, but many ideas are waiting to be realized.

An ambitious plan like KappAhl's needs a strong and effective project planning. According to Audicon's Daniel Borg, many can learn from KappAhl'sproject management methods. KappAhl staff's commitment to projects has also paid off.

"We feel that KappAhl staff have a passion for the company and our joint projects, and they want to be involved in anything new and exciting. Thanks to this enthusiasm, everything has worked well. When participants support the projects, a safe and efficient delivery is created from both sides," says Daniel Borg, describing the collaboration.

Many parties are needed to create something new, and good collaboration supports the esult. Regarding audiovisual solutions, KappAhl has chosen for the long term.

"We are happy with one contact, so we have one total solution - that's how we want it to be," confirms Cilla Jansson.

Watch the video below where Audico's Daniel Borg and LG's Stefan Skinner explain more about the KappAhl project.

KappAhl
Looking for something similar?
Contact us
Daniel Borg
Managing Director
+46 8 522 057 14
daniel.borg@audico.se

Our Solutions

REFERENCES

Here's some of our work. By clicking the buttons, you'll find our references sorted for different industries.
Show All
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Yle Svenska Breaking News

Yle Svenska Breaking News

Audico Systems (earlier Bright Installation Oy) provided the Swedish-speaking editorial board of The Finnish Broadcasting Company, Yle, with the "Breaking News" multi-camera production unit, which is easily customizable for various production challenges. The starting point was to build a system that could be operated with as few technical resources as possible, which in practice requires only two people to join the production team.
Read More
Scandic Göteborg Central

Scandic Göteborg Central

With 451 rooms, 1,225 beds, meeting capacity for up to 1,000 people, the city's highest and largest rooftop terrace with panoramic views over the river, the Scandic Gothenburg Central hotel is one of Gothenburg's largest.
Read More
Anna K Multi-Functional Space

Anna K Multi-Functional Space

AnnaK and Kiinko wanted to renew their event and educational space in central Helsinki. The 400 square meters wide area in the 150-year-old building needed a functional AV system that could serve customers both physically and remotely. Audico was responsible for designing, implementing, and maintaining the whole AV system.
Read More
Control Room by Audico Systems AB

Control Room by Audico Systems AB

A control room is often at the heart of many production environments - whether it's IT, security, processes, hotels and facilities, banking and finance or traffic management.
Read More
Dubai Expo 2022

Dubai Expo 2022

Finland’s theme for the expo was the country’s status as the world’s happiest country. To present this, Audico was responsible for Finland's Lumi-pavilion's AV system and exhibition structures. The design of the AV was done in cooperation with Sun Effects.
Read More
Kone

Kone

KONE built a new showroom next to its Hyvinkää lift factory. It will showcase the company's products to prospective customers around the world. Audico carried out the AV part of the project.
Read More
Pro Nemus Showroom

Pro Nemus Showroom

Metsä Group wanted to create a new and spectacular showroom alongside their bio-product factory to showcase their product journey from the forest to the factory and ready-made products.  Audico was chosen to implement the impressive AV solution for their Pro Nemus-showroom.
Read More
Alexander Church

Alexander Church

During the pandemic, the Church of Alexander's members in Tampere realized they need a solution to make their services remotely available. For this, Audico created an easy streaming solution. Some unnoticeable technical equipment was also required to make it happen.
Read More
Audico Icon 3D

LET'S TALK.

Our team of professionals is eager to hear from you. Perhaps you have a question about your AV equipment? Do they need to be updated? Or is it a problem at the office in that one meeting room that everyone keeps avoiding? Or something else entirely? Drop us a message, and we’ll promise to help.
We are here for you.

Contact us
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.